Giuseppe Pepe is an Italian graphic designer based in Ibiza ; one day, he was enthralled by club culture, which he didn’t leave since. He is the Head Designer of Space, the most awarded club in the world. In 2014, he dashes into his Instagram Losing My Mind project, which was born from a ballad on the beach. The artist explains that “Where’s Your Head At” started playing, and people took selfies with mirrors to hide the face and reflect the sun. It gave him the idea to combine imagination, creativity and few software applications.