Italian architect Armin Senoner imagined a hotel concept high on a cliff. The “Semiotic Alpine Escape” is an architectural project that rethinks the hierarchy and the notion of class system, fighting social division : the upper, the middle and the lower class. By following these different levels, he thought his building in order to accommodate the various needs of the up, the middle and the low parts in one and only structure. He approaches the idea of his hotel in a metaphorical way and considers it as a microcosm of the class system.