For the launch of the Dreamliner line of United Airlines in Australia, the Cream Electric Art studio based in Sydney carried out an advertising campaign which turns the world upside down. Through a poster series, this photomontages offer a surprising and previously unseen view : like a pop-up book, the landscapes occupy at the same time the foreground and the horizon, this time seen from the sky. Entitled “Dreamers Welcome”, the campaign was directed by creative director Cameron Hearne, with photographer Jeffrey Milstein.
