Sports car manufacturer Porsche reinvents product shots with maximum impact.
Every detail matters when you construct a sports car. That’s why the German sports car manufacturer Porsche has teamed up with German photographer Bernd Ebsen to create unique product shots that blur the line between advertising and art.
Nowadays, you would expect shots like this to be created with CGI technology, but these are the result of raw talent and five fully packed shooting days. During the shoot the team disassembled core parts of different Porsche models into individual piece parts and positioned them in an explosion-like set up, with the crankshaft being accentuated with a splash of motor oil.
The project’s name “A Symphony of Parts” is the epitome of intensive detailed work. The different images are now part of an exhibition in Porsche Centres in Switzerland.
