According to Lukasz Wierzbowski, beauty is not an obvious notion. It is hidden in details, positions, atmospheres immortalized in a spontaneous way, following almost only his own intuition. His cliches are authentic and sophisticated, they play with suggestion and refinement. The photographer has already collaborated with some fashion brands, such as Urban Outfitters. For him, fashion photography is not exclusively about taking the pose and sublimating garments. It is also about imagination and symbols. His work is delicate and strong in the same time, full of suggestions that let imagination going far.