For the man collection Summer 17, Dior and the Belgian stylist Kris Van Assche chose four creative celebrities: the New York rapper A$AP Rocky, who already posed for the A/W 2016 campaign, the legendary British singer Boy George, the actor Rami Malek from Mr.Robot and the Russian model Ernest Klimko. The legacy of the brand associated to a grunge touch, shot in black and white by Willy Vanderperre and styled by Olivier Rizzo.