For its new campaign called Live for the story, Canon chose Zoë Kravitz as spokesmodel. Actress, producer and musician tells us with style and elegance her version of summer in an inspiring, inviting everyone to tell his story. Balloons is a street? We have not to looking for, we have to let the unexpected coming to us. Who would expecting to see a colorful bird on a wall in a city? Or a deckchair accidentally broken. These little details can be moved with a little talent into memorable pictures. Canon wanted to encourage people to telle story they are living, as well little instants and sharing it. To show this new vision, the brand launches the 365 Days of Summer contest. Canon searches a « story teller » and the winner could travelling around the World during 365 days and telling 365 stories on social network.
To take part, you have to share you best summer memory on Instagram with a story of maximum of 50 words in caption, the hashtag #Liveforthestory and tagging the @canonfrance account. Your candidatures will be judge with several points as the picture quality or its originality. Zoë Kravitz will chose the winner.
© David Bergman
