Photography student Ino Zeljak, based in Croatia, has imagined a shooting for the promotion of ethnical and colorful necklaces of the jewels brand SheShe lee. With a dominance of pastel colors, he let only the neck, the necklaces and the mouth of a women through horizontal or in diagonal planks.
McDonald’s launches a range of Big Mac products that includes a line of clothing, bedding and even wallpaper. Unveiled Tuesday at the McWalk fashion show in Sweden, this collection is part of the campaign I’m Lovin It 24, a promotional event in 24 cities around the world over 24 hours.
Based in São Paulo, artist Ana Strumpf is the author of the series “Re.Cover” in which she customizes in her way magazine covers such as W, Interview, Dazed & Confused, Esquire, Vogue and also I-D. With Sharpie and DecoColor pens, she draws on models’ bodies, well-known faces of actors, musicians and sportive or politic icons.
The iconic sports brand Nike collaborated with the Japanese fashion studio Sacai to launch a capsule collection designed especially for women athletic performance. The founder of Sacai, Chitose Abe, used Nike archives to create the eight pieces to which he has incorporated more feminine shapes like pleats or lace.
After The Island, Spanish artist Rocio Montoya comes back with a new series of collages entitled “Hypnopompic”. The hypnopompic hallucinations are the in-between state that separates the awareness and the sleep. Visual and hallucinative perceptions can happen and seem very real. The artist drew her inspiration from this phenomenon, plus the Raphaelite paintings, to represent a feminine imagery in synergy with an ephemeral nature.
For the Spring 2015 campaign of the Russian retailer Sneakerhead, director Inna Klen did a spot that shows the famous Russian dancer Lilia Skovorodnikova. With elegance, she reveals spring sneakers through a ballet where we can see steps and silhouettes made on Adidas, Nike and Asics.
Swiss photographer Sébastien Staub, specialized in the commercial photography, got out of his field of action with a series of snowmen’s portraits. With the help of the stylist Marie Romanens and before the last melting, he wanted to create a naive and childish work with different characters : an aviator, a student, a lady, a man with a hat and a melted character.
Duo directors McBess & Simon have imaged an animated spot for Ray Ban Round’s glasses and on the baseline “Never Hide”, launched a few years later by the brand. We can see an office employee who quits everything after wearing these new glasses that give him a rock and free spirit. A production Passion Paris.
English photographer Alex de Mora has always been fascinated by elder models that younger ones. He has casted models over 60 years old for a shooting, in collaboration with Vice Magazine, and dressed them up in a streetwear style and a bit gangster too. The stylist Kylie Griffiths, the set-designer Penny Mills, the hairdresser Sami Knight and the make-up artist Lydia Warhurst helped him to match the colors.