Nike is ready to celebrate the 30th birthday of its iconic sneakers : la Air Max. First of all with a new one : called the Air VaporMax but also through the traditional Aix Max Day on March 26th. The brand called three great creatives : the Australian designer Marc Newson, the Italian stylist Riccardo Tisci and the Taiwanese architect Arthur Huang of the creation and the reinterpretation of three Air Max.
Marc Newson chose the new born one, the Air VaportMax to make a very original shoe mixing the industrial handcrafts and the technology with materials like the Flyknit and the Air VaporMax.
The stylist Riccardo Tisci wanted to place the elegance in the middle of his creation by reinterpreting the Air Max 97. It enable to show the two cultures where the Air Max lives : fashion and street culture.
Architect Arthur Huang was inspired by his materials experience to revisit the most iconic Air Max : the Air Max 1. It was made from post-consommation materials to make an ultra-light sneakers.
NikeLab Air Max 97 by Riccardo Tisci.
NikeLab Air Max 1 Ultra 2.0 FK by Arthur Huang.
NikeLab Air VaporMax by Marc Newson.