Highsnobiety & Fendi Imagine the Future of the Brand

Fendi, the Italian brand known for the furs, seems to go toward a new age. Through this new video realized with Highsnobiety, the brand embraces the days to come, a future that will be probably more fair about animals condition and that will include some new more street and sporty products.

In line with the contemporary trends, Fendi’s 2018 collections look more youthful and feature the historical logo in a new original way. In this story, realized with Highsnobiety, the brand analyze our relation to new technologies by using screens and robot voices, but also by inviting the meme artist Hey Reilly. A beautiful video talking about modern fashion and love but almost of all, about the future of a great fashion brand embracing the future.