Action Innocence Ad – Screens

Action Innocence launched its new campaign Screens directed by Havas Worldwide Genève. This spot wants to raise awareness of parents among violent images on children, and call them to watch their use of the Internet. Havas Worldwide Genève collaborated with Mécanique Générale (3D production and animation studio) to develop these animated heroes, symbolizing protection, that are found chocked and scared when they see a violent content on a screen.