On the occasion of the opening of its first restaurant in New York, the Egyptian fast food Zooba completely revised its visual identity. This redesign was carried out by the New York creative agency &Walsh, specialized in brand strategy, which went to Cairo, where the brand is based, to best transcribe Zooba’s trademark : “Egyptian food, but different”. The creatives were largely inspired by the streets of the Egyptian capital, its colorful signs with geometric patterns, and posters and paintings that decorate its walls. The typography of this new visual identity was created by a Cairo calligrapher, before being mixed with oriental colors and patterns.
Creative direction : Jessica Walsh
Strategy : Jessica Walsh
Production : Stephanie Halovanic
Lead design : Gabriela Namie
Design : Soomin Jung, Elinor O’Brien, Zak Tebbal, Farah Kafei
Copywriting : Stephanie Halovanic, Farah Kafei
Illustration : Zak Tebbal, Aleksandra Apaza
Arabic calligraphy : Mohamed Mohamed (Zizo)
Type design : Gabriela Namie, Junki Hong
Animation : Jonah Nigro, Danaé Gosset
Photography : Sarah Hopp
Prop design : Arielle Casale
Zooba founder : Chris Khalifa
Zooba creative director : Adam Mourad
Zooba art director : Omar Mobarek
Food photographer : Joe Lingeman
Food photo producer : Amelia Katz
Prop & food stylists : Beatrice Chastka, Pearl Jones
Mural painters : Kelly Li, Elizabeth Levy, Timothy Khalifa