With its new campaign, the Swedish furniture giant is adapting its world to the codes of pop culture to create a creative and surprising advertising.

Entitled “Real Life Series”, the brand proposed a set up recreating living spaces from 3 iconic series: Stranger Things, Friends and The Simpsons. Using its own furniture, Ikea wishes to highlight the wide range of products of the brand while proving that it can meet various needs in terms of decoration. « We’ve brought the iconic tv shows to life with a multitude of affordable furniture and style combinations. We have grouped and listed all the products for each composition so fans can find the references of the products presented to be inspired » stated the brand.