Italian artists Maurizio Cattelan and Pierpaolo Ferrari, the duo behind ToiletPaper Magazine, created the amazing new ad campaign for the dating app OkCupid. Their highly colourful visuals are accompanied with the universal acronym DTF (down to f**k), with the artists steering its provocative meaning towards PG-rated versions that range from political (DTFight About the President), feel-good (DRFeel Fabulous) to chill (DTFifty Five Hour Binge, or DTFour Twenty). An amazing, fun and cheeky campaign that shows people that there’s more to dating than hooking up.
