Coca-Cola has recently launched several campaigns for the month of Ramadan. First of all, the agency FP7 has thought the campaign Let’s Take An Extra Second : a concept of cans without any apparent logo of the brand to denounce the prejudices linked to a name. With the printed slogan “Labels are for cans, not for people”, these cans have been made in limited edition.
For its part, Ogivly imagined the campaign Remove Labels This Ramadan and did a spot to fight against prejudices linked to the appearance. They’ve gathered 6 strangers, in the dark, to break the fasting with muslims. In this way, they’ve learned to get to know the present muslims without having a prejudice based on their clothes or distinguishing features.
