Smartwater, the new premium water on the French market, joins the Fubiz Talks, organized by Fubiz and the TETRO agency, on October 4th at Salle Pleyel. Smartwater, the water that embodies those who dare, presents through this partnership creatives who transcend obstacles and can bring a vision or a dream.
Official water of the French Football Team, Smartwater, shares the essential ingredients to go beyond its limits – as “Les Bleus” have shown throughout the World Cup – : audacity, determination and creativity.
Smartwater is “smart” for three reasons. Designed in New York in 1998 by an American entrepreneur who wanted to control the composition of its water, it has kept its modern and avant-garde essence thanks to an innovative development process. It is distilled by evaporation to then add the right amount of mineral salts for a very good taste, sweet and balanced.
“Smart” is also a reference to the design of its bottle, at once clean, sober and modern.Its nomadic format (600ML) meets the daily hydration needs of those who are on the move. Its PlantPET bottle contains 30% plastic made from plants and is fully recyclable.
Finally, Smartwater is “smart” in the image of the audience it is aimed at, creators and those who invent and dare to be creative.
