Right in the heart of Seoul sits a curious giant building of 1900 square meters. Named BEAT360, this work of the agency CA Plan welcomes the new zone of experience of the car manufacturer KIA. In addition to its three themes areas – garden, café and exhibition gallery – its facade is undoubtedly its most flashy asset. Composed of 7,553 tiles arranged at different angles in order to give an impression of movement, this multidimensional structure changes its appearance throughout the day.