For the Air Max Day, that will take place on March 26th, Nike multiplies creative operations. After contacting 12 designers, like the French Clément Balavoine, to imagine the Air Max of the future and the lovers of the iconic sneakers will choose their favorite, the “swoosh” brand invited students in visual arts from Parisian schools, to create short animated works.
We could exchange some words with two of the lucky students : Séverine Zemoz and Laure Astrid Ntsiba, student in Motion Design at the LISAA (L’Institut Supérieur des Arts Appliqués). They “decided to gather their strengths to answer in the best way to the Nike offer”. The offer little short videos presenting their pop, colorful and clever vision of the brand.
Which was your inspirations?
Séverine: Through the Nike offer, short vidéos, we had to propose a strong visual, that will speak to everyone in particular the youth for whom the brand is a reference. That inspired me is the strength, mental and physical, that the sport asks and gives.
Laure-Astrid: That inspired me, is the Nike spirit. When we want, we can. Whatever where we come from, it is possible to transgress our own limits. I asked myself about what is a rebel spirit, a generation in movement and I came to the conclusion of that defines us is the fight the fulfill our dreams. That is the message I wanted to show in the videos.
What is your relationship with the brand?
Séverine: Passionate by sport since my young age, Nike has always been a part of my references. Today, its awareness is going beyond the sport area to be strong in fashion and my feet alway wear Nike shoes. Nike has always been in my daily life.
Laure-Astrid: Since always, I dreamt about Nike, its values are mines. My life is a testimony : I grew up in a family who was not favorable towards art, although I chose it. Today the Nike’s leitmotivs keep to rhythm my daily life. Shoes on foot or not, its philosophy is a part of me : JUST DO IT.
Those creations will be shown during the extraordinary event on March 25th at the Centre Pompidou in Paris, that inspired Tinker Hatfield, designer of the first Air Max.