More than a brand, Levi’s has its own history. Characterized by a strong culture, and worn by celebrities such as Caroline de Maigret or Alicia Keys, Levi’s jeans is now fully part of contemporary dress codes.

140 years of history and style

140 years of creation, and always the same desire to reinvent itself. Factual evidence with the new version of the Original 501 jeans, first iconic brand model. Created in 1873, this piece is the first straight jeans for men. Light denim revisited the worn effect and the different colors available provides a new way to wear the 501 Original. 2016 is an opportunity for the brand to celebrate the birth of jeans offering a limited edition and unique designs.

Levi’s 511, “A classic since right now”

Direct descendant of the 501, the 511 is a classic loan future generations to revolutionize tomorrow. The arrival of this new kind of piece redefine the wearing of jeans while putting in place an icon of style and simplicity. This model, which falls slightly at the hips for a very small effect size, is adjusted lower the hips to the ankles, thighs, lower legs and standing out by its slim. And now become unavoidable. Levi’s style is synonymous with comfort, for ease of movement and the feeling of freedom that makes you feel good about herself, her sneakers and jeans.


Levi’s® Made & Crafted ™

For its fall / winter 2016 Levi’s® Made & Crafted ™, the brand draws on its California origins and its rich heritage marked by the values ​​of independence, in a scent of freedom and youth. A lineage that sign back to basics with the conviction to create the classics of tomorrow’s fashion. Colors to the choice of materials and especially the attention brought to the smallest details, is using the best materials and using the best technicians in the world that the collection was born, perfectly reflecting the spirit of the brand.

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