What if the logos of the biggest companies in the world had been designed by the most famous artists? Would it have had an impact for them in terms of image and fame? These must be the questions the Italian designer Francesco Vittorioso, based in Benevento, asked himself for his graphic project titled Logos – Painter’s Graphic Designer. Under his pencil strokes, Apple resorted to Magritte, Starbucks to Modigliani, Macintosh to Picasso and the famous Dreamworks studios would have collaborated with Vincent Van Gogh. In a nutshell, here is an amusing and subtle way to reinvent brands that belong to our daily life and maybe to begin a reflection on creativity in the area of advertising.