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Lacoste’s Crocodile Replaced with Endangered Species Shape

Lacoste promotes the Save ouf Species program

The mythical Lacoste‘s crocodile leaves its place on the historical polo-shirt to endangered species, at the occasion of a powerful campaign, led by the BETC agency. The amount of polos produced corresponds with the number of animals left on Earth, from the 40 Vaquita of the Pacific Ocean to the 450 Cycluras of the Anegada Island. An original action mixing fashion and social and environmental engagement.