With smartphones pervasive in young people’s lives, cyber-bullying can be difficult for parents to notice. This film by the Belgian television channel Ketnet, directed by Sidney Van Wichelen, reminds them to always keep an eye on their children and to set up rules for using social networks, which can strongly contribute to depression among young people.
This is the ninth consecutive time that Ketnet is committed to the fight against harassment. Over the years, STIP IT has become an institution in Flanders, where Ketnet reaches out to children and encourages them to join the fight against this terrible phenomenon. Once again, the chain has developed a campaign, but this time it is aimed at parents. Moreover, in these difficult times where online presence has become even more important due to, for example, home schooling, Ketnet emphasizes that bullying can also take place online.
“Often, our actions and the pioneering role played by Ketnet in eradicating harassment are not perceived by adults,” explains Hanne Laureys, Brand Manager at Ketnet. “It was therefore important to involve parents, grandparents and as many adults as possible in our story. We are therefore launching a campaign that is mainly aimed at them. A campaign that underlines the positive impact they can have in this difficult situation. Because they are an essential part of achieving a bully-free society”.
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