Zim & Zou is a French graphic designer duo based in Lorraine and specialized in paper art. Here’s a print campaign initiated by the Ogilvy agency on behalf of the brand IBM. Paper works were photographed by Fabrice Fouillet.
Canadian agency Rack & Pinion Creative has though a campaign for Psiphon : a tool that fights against censorship of millions Internet users that are in the 25 countries where they don’t have freedom of expression. On each poster, we see paper sculptures showing Youtube, Instagram, Twitter, Facebook and Google with a sentence that attests the censorship.
To celebrate the Air Max Day 2015 on March 26, Nike decided to settle in the Parisian Metro. the ghost station, located between Republic and Strasbourg-Saint-Denis on line 9 to Pont de Sèvres, hosts a stunning light installation consists of red and blue giant bubbles, and a sparkling logo.
Director Casper Balslev imagined a spot for the The Royal Danish Ballet and its ballet “Swan Lake”. Produced by Frenzy Paris, the video shows the dancers Ida Praetorius and Holly Jean Dorger in the middle of the backstage, scene and trainings’ storm. The choreography was thought by Nikolaj Hübbe and Silja Schandorff.
Swiss feminist group Terre des Femmes and the Miami Ad School of Hamburg have recently launched the campaign “Woman’s Worth” that defends the fact that women can dress up whatever they want. The three posters show a chest, legs and feet with the measures of a ruler that calculate the length of a skirt, the height of shoes wheels and the depth of a low-cut by assimilating them with prejudices.
After I Will not Let You Down’s clip, OK Go is back with a promotional video for Chinese furniture stores Red Star Macalline. The advertising is a visual reference to their video The Writing’s on the Wall, but set to a remix of I Won’t Let You Down by Dan Konopka.
“When buying, the sea pays”. Here is the slogan of the last Ocean Initiatives campaign conducted by Y & R Paris to mark the 20 years of the organization. The movement initiated by Surfrider aims to raise the mentality because safeguarding our maritime land depends on it. In a 360° campaign, here are the poignant prints that have been made.
Canadian agency Bleublancrouge has launched a print campaign for the radio station CHOM 97,7, since december 2014. On the signature “One song is not enough. Listen the whole vinyl album on Chom”, the creatives wanted to highlight the absurdity to listen to songs outside of an album’s context. They have cut vinyls’ covers of OMS, Led Zeppelin, The Beatles, ACDC and U2, in one slice to show one song.
For the Red Cross, Swedish agency åkestam.holst wondered how could people give donations in airports. At the Stockholm Arlanda Airport and Göteborg Landvetter Airport, they had the ludic idea to place paying arcade games, such as Pac Man or Space Invaders, that will be used to entertain waiting people before a flight or taking back their luggages. The money will be given directly to the Red Cross.
Designers Olivia Knapp, Yeaaah! Studio and DKNG Studios have collaborated to imagine the campaign “56 Parts” of Jägermeister. They have created 3 wooden puzzles containing 56 pieces to assemble and represetning the 56 ingredients of the liquor (spices, fruits etc.). A campaign thought by Deutsch New York agency, to discover.
Duo directors McBess & Simon have imaged an animated spot for Ray Ban Round’s glasses and on the baseline “Never Hide”, launched a few years later by the brand. We can see an office employee who quits everything after wearing these new glasses that give him a rock and free spirit. A production Passion Paris.