For the Christmas campaign, brand LEGO asked Canadian agency Brad to do a series of three posters representing LEGO used as substitutions in the real world and paying tribute to the imaginary worlds of children ; a dog’s nose finds itself replaced by a red brick or a yellow brick will be put like a star on the top of a christmas tree.
Here’s the new ad Apple - “The Song” where we can see a young lady discovering an old vinyl on which her grand mother has recorded her voice for her dead husband, decades ago. Today, it’s the grand daughter’s turn to continue this memory by changing the song, thanks to the technology of Apple products. A beautiful Christmas gift, to watch.
At the Design Miami 2014, American artist Jeanne Gang designed a polar and glacial environment for the brand Swarovski. The installation “Thinning Ice” uses icebergs’ shapes and imagery to recall the visual identity of the brand, the crystals of stones and diamonds and to invite visitors to discuss about receding glaciers.
As part of the new collection Chanel Paris-Salzburg 2014/15 Métiers d’art presented on December 2, 2014 in Salzburg, Karl Largarfeld delivers a short film entitled Reincarnation. A great opportunity for the director to collaborate with Pharrell Williams, composer of the original soundtrack, and also one of the lead roles with Geraldine Chaplin and Cara Delevingne, the face of the new campaign.
After John Lewis‘s the spot, it’s the turn of Sainsbury to release its Christmas ad. Through the theme of sharing, the video propulses us in 1914, in trenches, where soldiers of two opposing armies agreed to make a truce with a football game and Sainsbury chocolate. Inspired by true events and shot in Suffolk in England, a spot to watch.
The man and his car are unit and viscerally it is part of his DNA. Here is the message of the new advertising campaign of the Japanese brand Yamaha. A storytelling for speed lovers for which motorcycle is more than a passion. To Discover in this video created by the creative team of DLV BBDO.
The illustrator Tom Anders Watkins which we previously talked about with his series of animal logo presents here his beautiful graphic campaign for The Body Shop. A series of posters featuring colorful and fragrant world, perfectly illustrating the product range of the beauty brand. Some arabesques of flowers, petals and parrots are to be discovered in the following.
British retailer John Lewis, known for its beautiful Christmas spots each year, has released its new ad “Monty The Penguin” directed by Dougal Wilson. We can see the friendship between a little boy and a pet-penguin who gets a bit melancholic when he sees couples in the street. The kid decided to offer him a partner and a lot of love under the christmas tree.
In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.
Based in Buenos Aires, art director Alexandre Tissier has imagined a series of prints for the new campaign “Fiction Meets Fiction” of LEGO. From portmanteau words, he combines for each poster two pop culture characters, it gives : Batkid, Spider Bond and Homerine. Find out more in the gallery.
Honda and Wieden Kennnedy agency just unveiled the interactive campaign “The Other Side Story”. The integrated experience on YouTube allows users to view two videos from one to another with a simple push of the “R” key on your keyboard. Switch between the two characters – cool dad day and night criminal – becomes a very addictive minimalist game.