Categorie - Advertising

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LEGO Ad for Christmas

For the Christmas campaign, brand LEGO asked Canadian agency Brad to do a series of three posters representing LEGO used as substitutions in the real world and paying tribute to the imaginary worlds of children ; a dog’s nose finds itself replaced by a red brick or a yellow brick will be put like a star on the top of a christmas tree.

Apple The Song Ad

Here’s the new ad Apple - “The Song” where we can see a young lady discovering an old vinyl on which her grand mother has recorded her voice for her dead husband, decades ago. Today, it’s the grand daughter’s turn to continue this memory by changing the song, thanks to the technology of Apple products. A beautiful Christmas gift, to watch.

Glacial Environment for Swarovski

At the Design Miami 2014, American artist Jeanne Gang designed a polar and glacial environment for the brand Swarovski. The installation “Thinning Ice” uses icebergs’ shapes and imagery to recall the visual identity of the brand, the crystals of stones and diamonds and to invite visitors to discuss about receding glaciers.

IKEA – Bedroom Cinema

For their “Wake Up Love” campaign, the brand IKEA Russia commissioned creative teams from Instinct and the agency Mint BBDO Group to convert a cinema in a cosy place : all the seats have been replaced by beds of the brand. A surprising operation to discover in video in the article.

Chanel – Reincarnation by Karl Lagerfeld

As part of the new collection Chanel Paris-Salzburg 2014/15 Métiers d’art presented on December 2, 2014 in Salzburg, Karl Largarfeld delivers a short film entitled Reincarnation. A great opportunity for the director to collaborate with Pharrell Williams, composer of the original soundtrack, and also one of the lead roles with Geraldine Chaplin and Cara Delevingne, the face of the new campaign.

Sainsbury Ad for Christmas

After John Lewis‘s the spot, it’s the turn of Sainsbury to release its Christmas ad. Through the theme of sharing, the video propulses us in 1914, in trenches, where soldiers of two opposing armies agreed to make a truce with a football game and Sainsbury chocolate. Inspired by true events and shot in Suffolk in England, a spot to watch.

Yamaha – We R1

The man and his car are unit and viscerally it is part of his DNA. Here is the message of the new advertising campaign of the Japanese brand Yamaha. A storytelling for speed lovers for which motorcycle is more than a passion. To Discover in this video created by the creative team of DLV BBDO.

Monty The Penguin Ad for Christmas

British retailer John Lewis, known for its beautiful Christmas spots each year, has released its new ad “Monty The Penguin” directed by Dougal Wilson. We can see the friendship between a little boy and a pet-penguin who gets a bit melancholic when he sees couples in the street. The kid decided to offer him a partner and a lot of love under the christmas tree.

Nike Sneakers in Motion

In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.