Shotopop is a London-based design studio that features in its portfolio, several projects of paper sculptures in relief and imagination around a logo or the typography of a brand. A selection of their works is to discover in images in the gallery.
For its new advertising campaign, the brand Hyundai beat the record of the world largest message written with traces tire. Eleven cars were requisitioned in the dry lake Delamar in Nevada to recreate the message that Steph, the daughter of an astronaut, wanted to send to his father : “I love you.”
To promote their cars line “Caddy Maxi Life”, Volkswagen asked the artistic director Yann Gressier of the advertising School ESA Saint Luc Tournai, in Belgium, to design prints on the baseline “Live the Road as in the Cinema”. The team has represented roads and cult movie scenes such as Titanic, Lion King, Up, King Kong and E.T.
“Brand by Hand” by Sara Marshall, a creative mind living in New-Zealand, is a project of typography that explores the different possibilities of logos for different brands such as FedEx, Burger King, Subway, Flickr, YouTube, Skype, Evian and Coca-Cola. The logos have been made by hand and conserved their initial colors.
For the launching of their new Crossover, Renault and Publicis Conseil have collaborated to imagine a campaign around the thematic of time : “Make your Time Great”. The creative team thought about calling the actor Kevin Spacey in order to make him talk about some of his greatest roles, in the car : American Beauty, Usual Suspects and House of Cards.
Marks & Spencer deployed a delicious promotional video for chocolate lovers. Created by Y&R London and entitled “Adventures in Chocolate”, the video features a sumptuous chocolate choreography. Explosions and twirling of sweet ingredients are waiting for you and will make you salivate.
For the NCAA Men’s Final Four competition, Coca Cola and Ogilvy & Mather have imagined a “drinkable billboard” : it’s an ad billboard installed at the White River State Park in Indianapolis that gives Coca Cola Zero for free to passer-by, through a massive straw. Like a public fountain, this installation features 6 straws, 16 captors and 75 valves to bring the soda to people.
Specialized in animals adoption, the association The Humane Society of Utah, recently enlisted the photographer Guinnevere Shuster for a photo shoot with their adorable dogs. To capture more closely the original character of each race, Shuster photographed them in various positions and poses.
The New York City volunteer service has been facing a problem increasingly urgent : to convince New Yorkers to volunteer for their city. The agency Sid Lee has realized the colorful campaign of prints catch-phrased “Good for you good for your city” accompanied with a clothing line to attract the attention of the citizens.
Focus on the latest promotional campaign of Volvo made in collaboration with the London agency Grey. Entitled Volvo Life Paint, the campaign highlights that 19,000 accidents occur each year in Britain and in which a bicycle is involved. The brand therefore proposing a transparent spray paint which, when applied to clothing, reacts to light in the night. This would allow cyclists to be better view by motorists and reduce the number of accidents.
Canadian agency Rack & Pinion Creative has though a campaign for Psiphon : a tool that fights against censorship of millions Internet users that are in the 25 countries where they don’t have freedom of expression. On each poster, we see paper sculptures showing Youtube, Instagram, Twitter, Facebook and Google with a sentence that attests the censorship.