Categorie - Advertising

1 122articles

Toronto Raptors – We The North

Facing at the playoffs in the NBA the Brooklyn Nets in the Eastern Conference, the franchise Toronto Raptors offers us with “We The North” an incredible spot, playing with intelligence on their uniqueness – only Canadian team in this stage of the competition – to stand out and show it as a hostile and unique territory. Incredible to see in the following article.

Hermès – Man On The Move

Photographer Romain Laurent directed a spot for Hermes and his spring-summer 2014 collection for men. Playing with talent on the place of the body in the city, the dancer Jérémie Bélingard unveils new clothes every interaction he has with the decorative elements. A Solab Production very successful to discover in the article.

Amnesty International Freedom Candles

Ogilvy has done for Amnesty International campaign the most successful advertising combining spot and auction to help obtain funding. With Freedom Candles, a video spot reveals thoughts Coarse candles representing situations of violence and deprivation of freedom, revealing after consummation hope symbols hidden under the original wax. Note that 30 candles will be auctioned on eBay in limited editions on April 19.

ACF – One Bullet

The agency TBWA Paris was commissioned by Action Contre la Faim to imagine their last spot. Produced by Caporal Films and directed by Julien Vray & Mathias Lachal, this animated “One Bullet” film shows with shocking images that threaten volunteers and people helping poor people is equivalent to indirectly hurt the most needy.