Nike recently unveiled in its Nike Campus in Portland the new model of Lebron 12, symbol of a new collaboration between the brand and the Cleveland Cavaliers’ superstar Lebron James. A pair with a futuristic design to discover in our article with more images and videos.
In this short movie made by Lernert & Sander for fashion brand COS, using sound effects to translate someone who put on a coat. There are two models walking and dressing up, each moves are studied by the two artist and reproduced with mechanism and scraping of objects and fabrics. To discover in video.
In order to answer to a brief in innovative way, a designer team embarked in a creative series of paper-art and expressed their talent by using clients’ physical briefs as their creation material. A meticulous work for an unexpected concept developed by TBWA/Hunt Lascaris Design department. To discover in images.
In honor of the 31th annual MTV Video Music Awards ceremony, here is the spot to present the main nominated artists. Most popular musical hits succeed among a 3D motion design series. As part of the clip are some clip extracts of Rihanna, Ariana Grande or Beyonce Knowles. A spot made by Elastic to discover in this article.
In addition to the presentation of its new products – iPhone 6, iPhone 6 Plus & Apple Watch – and its new services, Apple has unveiled on the introduction of Keynote a beautiful video called “Perspective” playing with talent on various installations and optical illusions to deliver the brand philosophy. A nice setting to discover in the future.
For a limited edition, Dutch fashion designer Iris van Herpen redesigned the visual identity of the Dom Pérignon Vintage 2004 on the metamorphosis and time’s thematics. She dressed the package and the bottle with organic green and black patterns inspired by cocoons. She also imagined a piece “über-premium” called “Cocoonase”. A creation to discover in images and through a Daniel Sannwald’s spot.
The new ad for the beer brand Guinness Africa celebrates the “Black” not to be just a color, but to be the symbol of an attitude and values. For this, on the music “Black Skinhead” by Kanye West, AMV BBDO agency asked director Sam Brown to create this dynamic content, powerful and visually interesting, called “Made of Black”, featuring many African talents.
Swiss bag brand QWSTION is launching the Organic Navy Edition bags as part of it’s collection of urban luggage for Autumn/Winter 2014. Working with photographer Urs Bigler they created beautiful “twisted” images that question the norm. The site, Zürich’s now demolished «Güterbahnhof», is a symbol of the transformation of urban landscapes. More images and infos to win a bag in the article.
French duo Kuntzel + Deygas, in interview for our Fubiz TV last year, has been approached by Publicis Conseil agency to sign this colorful & pop campaign for the new Renault Twingo. A very successful video called “Go Anywhere, Go Everywhere”, playing with talent on the shapes and colors to highlight the new car.
Here is an advertising campaign for the famous brand Bacardi conducted by Sam Lane. Original Bacardi is a spiced rum, which was created from traditional recipes “secret”. The branding of the product is inspired by the history and heritage of the company and is represented by the packaging and visual products.