Categorie - Advertising

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TEDxTianhe Opening

In honor of TEDxTianhe, the organization has worked to create a video opening to introduce the different categories of the event. For this, the production agency Bito generated a spot where colorful and geometric patterns evolve and link with great flexibility and inspiration. To discover in video.

Dior Homme – Genesis

Here’s the new spot Dior Homme – “Genesis” produced by Iconoclast and directed by French Megaforce. A stunning video in black and white where all starts with the essence of the fragrance. The aromas’ power of this fragrance are illustrated by superb explosions focus where masculinity and extreme sensory are highlighted. To discover on a Son Lux track.

The Keyboard of Isolation

The Keyboard of Isolation is an installation conceived by Jody Xiong in order to denounce human fictitious relationships and loneliness caused by the pervasiveness of computers in everyday life. The artist has consequently arranged a hundred figurines locked in jars, the whole giving form to a giant computer keyboard. More details in images et vidéo.

Gold Jumpman Installation

Arranged at Chicago Nike Town, this installation is actually a heap of gold-plated sneakers-shaped slabs, hanging from the ceiling and placed in order to represent Michael Jordan from his Air Jordan logo. A fabulous sculpture created by American artist Michael Murphy . More details in images and video.