Categorie - Advertising

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House of Vans in London

Built under the Waterloo station in London, the House of Vans is the work’s result of designers Pete Hellicar, Tim Greatrex and Black Sparrow Presents. This place has been though like an art gallery, a skatepark, a creative space with “Vans Labs”, a screening room, a concert hall for 850 people and a bar at once. It’s the first European edition of the House, the first was in Brooklyn in 2010.

Villages in Chocolate for Häagen-Dazs

For Häagen-Dazs, Studio Nendo, that we already know, has designed a little village in chocolate made of snowy houses. It’s an ice cream cake sold in their shop in the Champs-Elysées, for Christmas. The cakes have been cooked either with milk chocolate, fudge pieces, white chocolate powder and caramelised nuts or with orange, dried fruits and berry-scented chocolate. The client could order several villages connected by bridges.

Kusmi Tea Ad

Here’s the new spot of Kusmi Tea – “La Beauté des Mélanges” showing this time the union between Russian tea and British tea Earl Grey. Always in an aquatic ballet, we see a woman and a man desiring and blending in the middle of midnight blue and yellow tissues, in a haussmannian living room. An ethereal film by Jérémy Charbit and produced by Starloo and the agency Quai des Orfèvres.

For Self-Portraits Not Selfies Ad

Ad agency Leo Burnett Switzerland has imagined three posters for the camera Samsung “NX mini” featuring a 3-inch flip-up screen. We can see Van Gogh or Frida Kahlo taking pictures of themselves, realizing their most famous self-portraits through the camera screen. With the slogan “For Self-Portraits. Not Selfies” and such references, this camera positions like a material for artists only.

LEGO Variant Covers

For “DC comics The New 52″, American illustrator Albert Co was commissioned to make 19 covers in order to promote the campaign of “Lego Batman 3 Beyond Gotham”. He was asked to do covers representing different superheroes in LEGO. From Catwoman to Batman and Robin, through Joker, the series of covers is to discover in the gallery.

LEGO Ad for Christmas

For the Christmas campaign, brand LEGO asked Canadian agency Brad to do a series of three posters representing LEGO used as substitutions in the real world and paying tribute to the imaginary worlds of children ; a dog’s nose finds itself replaced by a red brick or a yellow brick will be put like a star on the top of a christmas tree.

Apple The Song Ad

Here’s the new ad Apple - “The Song” where we can see a young lady discovering an old vinyl on which her grand mother has recorded her voice for her dead husband, decades ago. Today, it’s the grand daughter’s turn to continue this memory by changing the song, thanks to the technology of Apple products. A beautiful Christmas gift, to watch.

Glacial Environment for Swarovski

At the Design Miami 2014, American artist Jeanne Gang designed a polar and glacial environment for the brand Swarovski. The installation “Thinning Ice” uses icebergs’ shapes and imagery to recall the visual identity of the brand, the crystals of stones and diamonds and to invite visitors to discuss about receding glaciers.

IKEA – Bedroom Cinema

For their “Wake Up Love” campaign, the brand IKEA Russia commissioned creative teams from Instinct and the agency Mint BBDO Group to convert a cinema in a cosy place : all the seats have been replaced by beds of the brand. A surprising operation to discover in video in the article.

Chanel – Reincarnation by Karl Lagerfeld

As part of the new collection Chanel Paris-Salzburg 2014/15 Métiers d’art presented on December 2, 2014 in Salzburg, Karl Largarfeld delivers a short film entitled Reincarnation. A great opportunity for the director to collaborate with Pharrell Williams, composer of the original soundtrack, and also one of the lead roles with Geraldine Chaplin and Cara Delevingne, the face of the new campaign.