Categorie - Advertising

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Nike Lebron 12 Design

Nike recently unveiled in its Nike Campus in Portland the new model of Lebron 12, symbol of a new collaboration between the brand and the Cleveland Cavaliers’ superstar Lebron James. A pair with a futuristic design to discover in our article with more images and videos.

Apple – Perspective

In addition to the presentation of its new products – iPhone 6, iPhone 6 Plus & Apple Watch – and its new services, Apple has unveiled on the introduction of Keynote a beautiful video called “Perspective” playing with talent on various installations and optical illusions to deliver the brand philosophy. A nice setting to discover in the future.

Dom Pérignon Redesigned by Iris van Herpen

For a limited edition, Dutch fashion designer Iris van Herpen redesigned the visual identity of the Dom Pérignon Vintage 2004 on the metamorphosis and time’s thematics. She dressed the package and the bottle with organic green and black patterns inspired by cocoons. She also imagined a piece “über-premium” called “Cocoonase”. A creation to discover in images and through a Daniel Sannwald’s spot.

Guinness Africa – Made of Black

The new ad for the beer brand Guinness Africa celebrates the “Black” not to be just a color, but to be the symbol of an attitude and values. For this, on the music “Black Skinhead” by Kanye West, AMV BBDO agency asked director Sam Brown to create this dynamic content, powerful and visually interesting, called “Made of Black”, featuring many African talents.

Qwstion Organic Navy Bags – Competition

Swiss bag brand QWSTION is launching the Organic Navy Edition bags as part of it’s collection of urban luggage for Autumn/Winter 2014. Working with photographer Urs Bigler they created beautiful “twisted” images that question the norm. The site, Zürich’s now demolished «Güterbahnhof», is a symbol of the transformation of urban landscapes. More images and infos to win a bag in the article.