For Halloween, the brand IKEA Singapore wanted to pay tribute to Stanley Kubrick’s movie “Shining”. Everything is here : a kid biking in IKEA’s hallways, the word “RedRug” and the scary Grady twins in their blue dresses. A spot with a more reassuring twist, to discover.
In honor of TEDxTianhe, the organization has worked to create a video opening to introduce the different categories of the event. For this, the production agency Bito generated a spot where colorful and geometric patterns evolve and link with great flexibility and inspiration. To discover in video.
Here’s the new spot Dior Homme – “Genesis” produced by Iconoclast and directed by French Megaforce. A stunning video in black and white where all starts with the essence of the fragrance. The aromas’ power of this fragrance are illustrated by superb explosions focus where masculinity and extreme sensory are highlighted. To discover on a Son Lux track.
The Keyboard of Isolation is an installation conceived by Jody Xiong in order to denounce human fictitious relationships and loneliness caused by the pervasiveness of computers in everyday life. The artist has consequently arranged a hundred figurines locked in jars, the whole giving form to a giant computer keyboard. More details in images et vidéo.
Arranged at Chicago Nike Town, this installation is actually a heap of gold-plated sneakers-shaped slabs, hanging from the ceiling and placed in order to represent Michael Jordan from his Air Jordan logo. A fabulous sculpture created by American artist Michael Murphy . More details in images and video.
On the occasion of the Adobe Max 2014 conference held yesterday in Los Angeles, the brand specialized in graphics software unveiled many new features, but also announced a strong partnership with Microsoft for its mobile devices & tablets Surface in a breathtaking video, offering large and beautiful promising advances.
To introduce the new Renault Eolab concept , UFO and Sebastien Cannone staged a fresh and innovative spot. The car emerge from water, which explains its thermal-electric hybrid feature. A car that consumes a little (1L/100km), and that hold a lot of technical innovations. To discover in video.
After the superb film Volvo – Made by Sweden setting scene Zlatan Ibrahimovic, the Scandinavian brand speaks again to the occasion of the announcement of the new Volvo XC90. A film inspired by the Swedish climate, for a car built from the finest materials. More details and images after the jump.
Through this spot, GoPro unveils its new model, HERO4 : whether natural or urban environment, this spot literally takes us on a beautiful adventure and goes on amazing us with more impressive images : we discover ideal shots, extreme and unusual situations on a soundtrack signed Woodkid.
Brazilian agency DM9Rio asked French illustrators Violaine & Jérémy (who we have talked about previously) to draw a diploma for Amnesty International Brazil’s new campaign and all the persecuted children in their countries who don’t have access to education. The frame is filled by illustrations of barbed wires, tanks, soldiers, weapons and munitions.
For the release of its first perfume, the brand Lacoste L!VE has imagined a pop 24-pages-book to tell the story of this fragrance. The book plays with paper art and relief-effects like children’s interactive books. A creation by Wildvertising and a paper-design by Ink Studio, the whole on a music by Ulysse – “Wounds”, to discover in video.