Categorie - Advertising

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Sainsbury Ad for Christmas

After John Lewis‘s the spot, it’s the turn of Sainsbury to release its Christmas ad. Through the theme of sharing, the video propulses us in 1914, in trenches, where soldiers of two opposing armies agreed to make a truce with a football game and Sainsbury chocolate. Inspired by true events and shot in Suffolk in England, a spot to watch.

Yamaha – We R1

The man and his car are unit and viscerally it is part of his DNA. Here is the message of the new advertising campaign of the Japanese brand Yamaha. A storytelling for speed lovers for which motorcycle is more than a passion. To Discover in this video created by the creative team of DLV BBDO.

Monty The Penguin Ad for Christmas

British retailer John Lewis, known for its beautiful Christmas spots each year, has released its new ad “Monty The Penguin” directed by Dougal Wilson. We can see the friendship between a little boy and a pet-penguin who gets a bit melancholic when he sees couples in the street. The kid decided to offer him a partner and a lot of love under the christmas tree.

Nike Sneakers in Motion

In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.

TEDxTianhe Opening

In honor of TEDxTianhe, the organization has worked to create a video opening to introduce the different categories of the event. For this, the production agency Bito generated a spot where colorful and geometric patterns evolve and link with great flexibility and inspiration. To discover in video.

Dior Homme – Genesis

Here’s the new spot Dior Homme – “Genesis” produced by Iconoclast and directed by French Megaforce. A stunning video in black and white where all starts with the essence of the fragrance. The aromas’ power of this fragrance are illustrated by superb explosions focus where masculinity and extreme sensory are highlighted. To discover in vidéo and through stunning photographs of Aurélien Caoudal.

The Keyboard of Isolation

The Keyboard of Isolation is an installation conceived by Jody Xiong in order to denounce human fictitious relationships and loneliness caused by the pervasiveness of computers in everyday life. The artist has consequently arranged a hundred figurines locked in jars, the whole giving form to a giant computer keyboard. More details in images et vidéo.