After “Make a rainbow”, the 100% recyclable eco-friendly bottle lifted by Virgil Abloh for Evian, a new limited edition of bottles was unveiled on February 10 and is available since February 14 at Bon Marché, La Grande Epicerie and on evianchezvous .

The multidisciplinary creator and the famous brand of the Danone group continue their commitment to the environmental cause with this new collector edition “Activate Movement” and launch a call for projects to support sustainable innovation.

Three bottles, a 75cl collector glass bottle and 2 SOMA glass gourds, were designed by Virgil Abloh and his creative studio Alaska Alaska with the creative intention of reflecting the power of individual or collective action on our planet.

“I am convinced that individual power and creativity can change the status quo,” said Virgil Abloh. “It is this philosophy that inspired the“ Activate Movement ”collection. A single drop can be the starting point for positive change. Every idea starts somewhere, that’s what we have sought to symbolize with this collection. An initiative to energize the new generation by giving it the boost it needs to support its committed and sustainable projects. ”

This collection aims to inspire the action of new generations by celebrating the power they have over change and by showing them that they have the capacity. “Activate Movement” encourages sustainable innovation and will award a grant of € 50,000 for the most innovative project.

Applicants, aged 18 to 35, have until March 31, 2020 to respond to this call for projects around the themes: Waste management; Reduction of energy consumption; Recycling / Reuse.
A QR code on the glass bottles allows direct access to the website of the call for projects.

The jury is made up of Virgil Abloh and members of the Alaska Alaska studio, Shweta Harit and evian® experts in research and innovation.