Designer, visual artist and author of the blog Adieu et à demain, Benjamin Isidore Juveneton is a real urban poet. From his Instagram account @benisidore, until the parisian streets, the young French designer shares his vision of society with humor and lightness. At the crossroads of poetic and typographic work, he mixes words and space with finesse, of his works being thought-out carefully according to its location.
What is your artistic background? Where does this love for words come from?
My study path can seem chaotic. Law (to say) then architecture (to do), and a specialty “art and psychoanalysis” (to understand). Finally, it was very complementary, but I did not know it yet. It is this mix that gave me the taste of the word and a form of minimalism.
Each of your creations is a subtle mix between substance and form, can you tell us more about the typographic work?
For writing, I have two working tracks. The first, “anti-graphic”, is to take the most used typos in the world and work in a minimalist way, as to create an identity by the vacuum.
The second is the transcription in a handwriting of certain psychic disorders (depression, bipolar disorders, etc.)
From your blog to Instagram and then onto the streets and in a book … How was this transition to the physical world?
I believe that the border between the physical world and the internet, in general, is porous. Do we do things to put them online? Or do we put them online because we are happy to have made them? It is increasingly difficult to answer this question.
How do you want people to feel about your work?
Which artist(s) influenced you the most? What inspires you to create in general?
There are many and in all areas. But I would say Roland Barthes and Eric Watier.
People in general. It’s fascinating to watch them.