Nobody knows John Hamon. Yet everybody knows his face. By showcasing his portrait literally everywhere, in Paris and in the world, John Hamon has been defending the « degree 0 » of art, for over 15 years. From paper posters, he quickly started projecting his face in giant on historical landmarks, all over the world. His performances are amusing, and thought-provoking on the importance of promotion in modern art. For him, it is the promotion that makes the artist. A very inventive an creative work.