Using a smartphone as a camera is more than a trend in our daily life : it’s now an essential element and an tool for creation. We take many pictures in the portrait format, share it, spread it and use it as a way to communicate with our family and friends. The 9:16 is now appearing in the cinema’s universe and emerges as a trend in the 7th art because it’s a new way to express for creators and producers. This ratio enables to reduce the angle and to place the viewer, offering with this technique a new angle of observation.
Some directors already published their creations with the vertical format, from fiction to travel and animation. We offers us a selection :
Vertical Love directed by Miquel Díaz Pont.
Verticality directed by Natasha Sebire.
Curry Power directed by Christoph A. Geiseler.
Door: Over The Threshold directed by Matthew Gray.
Everything I Can See From Here directed by Sam Taylor and Bjorn Aschim.
In this context, Nespresso launches, this year, a contest to promote the audiovisual creation : the Nespresso Talents 2016. In this event, they propose to move the code, in the digital area, by making a short movie with our smartphone. This movie has to explore a vision of the extraordinary.
The jury is composed of three talented directors, Erik Schmitt, Gaëlle Denis and Eva Weber, and will announce the three selected movies at the end of the contest on May 12th. They will award a reward of 6000€ for every selected filmmaker who films will be showcased during a private screening during the Cannes Film Festival. Take part to the contest by submitting your video in vertical format (9:16) on the dedicated plateform until April 10th 2016.
#nespressotalents
