With rapper Snoop Dogg, Pentagram imagined the identity of the cannabis line products Leafs by Snoop, respecting a style “California Cool”. These colorful boxes gathers “Dogg Treats” : chewing-gums, 6 chocolate bars with different flavors, gummies and a notice (on which we can read “Grind it, Roll it, Light it”) for the Colorado’s consumers, an American state where cannabis is legalized. The logo represents a leaf of marijuana approached in a graphic way with a facettes effects. The visuals show images green palms, sunny beaches and blue pools.
