Quentin Baillieux and Raphaelle Tinland (known under the duo pseudonyme “Parallel”) directed the latest spot of the brand San Pellegrino, produced by Eddy and Hornet Inc. In collaboration with creative agency Ogilvy New York and by asking people if they are “foodies”, they’ve animated a pop-up book where we can see little scenes of meals brightened up by a San Pellegrino bottle that sits proudly in the center.