“Mother Book” is a pregnancy calendar created by Japanese ad agency Dentsu Nagoya to promote pharmaceutical company Bell-Net Obstetrics. This book details week after week the evolution of the pregnancy by visuals and paper sculptures showing the mother’s belly and breast taking relief more and more as the pages pass. The campaign encourages mothers to write their personal feelings during 40 weeks and to offer the book to their child.

Winner of the Grand Prix in the Health and Wellness category at the Cannes Health Lions, 2014.