Holypopstore has launched its new concept store in Rome, in an art gallery. The store presents different brands such as Nike, Adidas, Vans, Beats and Medicom Toys but also New York-based artist Kaws’ artworks, exhibited in special areas. This concept store collaborates also each month with artists for shoeboxes’ limited edition. Holypopstore officially opens its doors today with a live-performance of American painter Buff Monster.