“Life is a beautiful sport” is the new ad of Lacoste, produced by Wanda and directed by Seb Edwards. The creative agency behind this project is BETC. An ad creating a link between strong sensations and amorous feelings, with a song by Disclosure featuring Eliza Doolittle, remixed by Flume : “You & Me”. A video to discover in the next part of the article.
Long version :
