To present its new tea machine T.O, Lipton did an aquatic ad in collaboration with the Cirque du Soleil. This spot shows an underwater ballet that celebrates the magic of the infusion in movement. During this dance, we discover that the artists have drowned into the infusion chamber of T.O and embody, each one, a tea color and perfume. While they’re doing their tricks, these acrobats release their clouds and mimic the movement of infusion. On a music of Lac des Cygnes remixed by Dominic Howard, to watch.
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