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The Christmas Human Tree

A funny ad where humans would be Christmas trees.

Dutch ad agency Khanna\Reidinga imagined a Christmas spot full of humor and weirdness with director Andre Maat. Together, they’ve asked what would the strangest Christmas look like and then the idea of the Christmas Human is born. The project reveals that 5% of the Dutch population transform into a human Christmas tree. This film exposes an alarming and funny ritual that happens each year, on Christmas, in the Netherlands.