The new Adidas movie « Original is never finished » puts in the spotlight some famous personalities from the world of skating, music, sport, art and fashion such as Snoop Doog, Dev Hynes, Stormzy, Mabel, Kareem Abdul-Jabbar, Brandon Ingram, Petra Collins, Gonz and Lucas Puig. After 2015 movie Superstar, the brand is now focus on what “original” really means and encouraging creators to go always further. Adidas highlights a strong vision of future, in which passed and history are interpreted in a visionary way. The remake of Frank Sinatra song “My Way” is an forceful exemple of this statement : original never ends.
The movie has been realized by Johannes Leonardo studio.
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