Pizza Hut and Ogilvy Hong Kong imagined packagings that could also be movie projectors, carved on the profile of the box. Ordering a pizza is now also bringing a bit of entertainment at the house. Each box presents a different design.
Born of a collaboration between Mark Wheeler“>Mark Wheeler and musician Russ Chimes, this video clip shows several stills such as an open-door house or a tree in a park. These plans are continually roamed by phosphorescent lights stripes. This is a sound and visual experience whose effects are produced with in-camera, projector and custom software. More details in the article.