Nike had the excellent idea to offer without warning in New York recently a distributor not to get drinks, but for various sections of the brand to the point like socks or a shirt. For these objects, just not exchange money, but the Fuel invented by the brand for its connected as Nike+ FuelBand by plugging in USB.
Far from the palms and the festive atmosphere of Rio during the 2014 World Cup, Nike offers us “Make Them See” another report to football, darker, physical and full of conviction to illustrate the Russian fervor . A video of a high quality signed by Jonathan and Josh Baker, also known collectively TWiN, already responsible for the excellent video Flight.
Introducing the new Nike film “Winner Stays” second part of the 2014 soccer campaign Risk Everything. Cristiano Ronaldo, Neymar and Wayne Rooney are back and are joined by a team of football superstars as well as distinguished guests. A match accompanied by twists and surprises to discover in video in the following article.
“Paperair” is a project leaded by Filippo Perin in collaboration with Italian designers such as Mauro Gatti, Ale Giorgini, Francesco Poroli, Nicola Ferraresede (among others). The project gathers 25 sneakers in paper. Creations mixing paper art, DIY, sneakers : more photos and details on the authors below.
The program of the first best-of Fubiz of April, here is a selection inside the offices of major companies representing various well known as Google, Pinterest, Twitter, Instagram, Nike and other iconic names. We have chosen a selection of the most creative offices, original and aesthetic. Impressive interior and exterior architecture to discover later in this Best-of architectures.
To promote jerseys selections presented at the World Cup 2014 football Nike Football unveils a new campaign called “Risk Everything”, offering us to discover Neymar, Cristiano Ronaldo & Wayne Rooney preparing for a unique experience. A very successful commercial, directed by Jonathan Glazer to discover in the article.
Artist and designer Marco Lemcke did a very conceptual series called “Nike Airline” in which he imagines what would a collaboration between Nike and airline companies look like. Easy Jet, Ryan Air, British Airways, his very good and pop series is to discover in the next part of the article.
British photographer Joseph Ford produced a series of photographs for the German magazine “Sneakers” with signed shoes Lacoste, Nike, Puma, Asics and other very original: spiders, snakes, scorpions and even crocodile pose in front of the goal, and tackle shoes. Check out the images below and the video vs Lacoste crocodile.
For the classical Nike Air Max 90, English studio ManvsMachine has realized this video in which the sneaker gravitates and dances in front of our eyes, all vivace. It’s like seeing the Nike birth with all the gatherings of shoelaces, this mythical heel, colors’ melting, shapes and matters : green, red, rings, cubes, triangles.
Obscura magazine decided to devote an article in its issue 14 on Nike CEO’s Mark Parker and more specifically on his new office at the headquarters of the brand in Oregon. While we already have shown you the ancient version, the recently renovated office is full of collectibles and other references to the swoosh brand. More after the jump.
An excellent project by graphic designer Antonia Brasko with his company Norwood, which brings together the various brands in the world of luxury and street wear in a variety of aerosol spray. A concept entitled “Spray Can Project” to find images on his portfolio and in the rest of the article.