Directed by Alexis Pazoumian and co-produced by 80Agency, Olympiades is a video that depicts young men and women training street sport such as basket ball, dance and running. Little by little, a symbiosis is created between these sporty people and the vast cityscapes. To discover on a Quiet Please‘s song.
FIELD studio is behind this creation. It’s an interactive one and it models portraits of runners wearing Nike Free shoes, into a “Force of Nature”. Animation is possible through Kinect technology and a treadmill. Runner travels in immersion and the animation moves and amplify his feeling as he goes long.
The Air Max is the emblematic shoe of Nike. The ManvsMachine studio, based in London, worked in close collaboration with the brand to create a video recounting the Air Max evolution. Nine models were printed in 3D and all was filmed in the Tinker Hatfield’s design studio, creator of the Air Max.
On the occasion of the last Black Rainbow Magazine issue with Kobe Bryant and basketball in the spotlight, the French photographer Jean-Yves Lemoigne shot a series of photos for the iconic sports brand Nike. Just like his work, the photographer has explored multiple exposures and transcribed the movements in a unique way.
To celebrate the Air Max Day 2015 on March 26, Nike decided to settle in the Parisian Metro. the ghost station, located between Republic and Strasbourg-Saint-Denis on line 9 to Pont de Sèvres, hosts a stunning light installation consists of red and blue giant bubbles, and a sparkling logo.
The iconic sports brand Nike collaborated with the Japanese fashion studio Sacai to launch a capsule collection designed especially for women athletic performance. The founder of Sacai, Chitose Abe, used Nike archives to create the eight pieces to which he has incorporated more feminine shapes like pleats or lace.
For the Spring 2015 campaign of the Russian retailer Sneakerhead, director Inna Klen did a spot that shows the famous Russian dancer Lilia Skovorodnikova. With elegance, she reveals spring sneakers through a ballet where we can see steps and silhouettes made on Adidas, Nike and Asics.
The Mill, whose we already have talked about many times, is a production company of videos and motion design based in Chicago, Los Angeles, New York and Londres. On a music by Hatt & Mosely – “The Arsonist”, they have revealed all that they’ve achieved through this showreel : for clients such as Festival de Cannes, Guinness, Cadillac, OFFF, Nike, MTV and also the BBC.
In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.
By playing smartly with Nike’s baseline, French artist Mr Plant gives us the series “Just Grow It !” : a collection of sneakers customized by flowers and plants of all kinds such as daisies, bonsaïs, bark, orchids, tree trunks and dandelions. A beautiful work bringing more relief to the swoosh.