The Mill, whose we already have talked about many times, is a production company of videos and motion design based in Chicago, Los Angeles, New York and Londres. On a music by Hatt & Mosely – “The Arsonist”, they have revealed all that they’ve achieved through this showreel : for clients such as Festival de Cannes, Guinness, Cadillac, OFFF, Nike, MTV and also the BBC.
In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.
By playing smartly with Nike’s baseline, French artist Mr Plant gives us the series “Just Grow It !” : a collection of sneakers customized by flowers and plants of all kinds such as daisies, bonsaïs, bark, orchids, tree trunks and dandelions. A beautiful work bringing more relief to the swoosh.
American artist Michael Murphy (whose we already have talked about on Fubiz) creates very beautiful contemporary and complex installations made with a lot of elements which shape a homogeneous piece when they’re gathered. If we move a bit, a cross could become simple suspensions of objects and symbolic portraits.
Arranged at Chicago Nike Town, this installation is actually a heap of gold-plated sneakers-shaped slabs, hanging from the ceiling and placed in order to represent Michael Jordan from his Air Jordan logo. A fabulous sculpture created by American artist Michael Murphy . More details in images and video.
Holypopstore has launched its new concept store in Rome, in an art gallery. The store presents different brands such as Nike, Adidas, Vans, Beats and Medicom Toys but also New York-based artist Kaws’ artworks, exhibited in special areas. This concept store collaborates also each month with artists for shoeboxes’ limited edition. Holypopstore officially opens its doors today with a live-performance of American painter Buff Monster.
In collaboration with design firm Teague, Nike created an amazing private jet for athletes. Planes’ journeys often tires athletes before a match, that’s why the brand has thought about training and resting spots on board. A beautiful jet, decorated in black, grey and red, with a futuristic look, to discover.
Nike had the excellent idea to offer without warning in New York recently a distributor not to get drinks, but for various sections of the brand to the point like socks or a shirt. For these objects, just not exchange money, but the Fuel invented by the brand for its connected as Nike+ FuelBand by plugging in USB.
Far from the palms and the festive atmosphere of Rio during the 2014 World Cup, Nike offers us “Make Them See” another report to football, darker, physical and full of conviction to illustrate the Russian fervor . A video of a high quality signed by Jonathan and Josh Baker, also known collectively TWiN, already responsible for the excellent video Flight.