For the classical Nike Air Max 90, English studio ManvsMachine has realized this video in which the sneaker gravitates and dances in front of our eyes, all vivace. It’s like seeing the Nike birth with all the gatherings of shoelaces, this mythical heel, colors’ melting, shapes and matters : green, red, rings, cubes, triangles.
Obscura magazine decided to devote an article in its issue 14 on Nike CEO’s Mark Parker and more specifically on his new office at the headquarters of the brand in Oregon. While we already have shown you the ancient version, the recently renovated office is full of collectibles and other references to the swoosh brand. More after the jump.
An excellent project by graphic designer Antonia Brasko with his company Norwood, which brings together the various brands in the world of luxury and street wear in a variety of aerosol spray. A concept entitled “Spray Can Project” to find images on his portfolio and in the rest of the article.
Per-Hampus Stålhandske made a superb documentary “Never Not by” 45 minutes for Nike Snowboarding. Offering with interest and talent multiple views on the snowboarding and life of different riders travelling around the world in different places, the video of a high quality is to discover images in the future.
Nike has struck it again by producing a viral campaign where professional athletes as Birsel Vardali, Naz Aydemir or Didier Drogba, created by their movement posters brand, becoming an essential part of the chain. The spot, beautifully designed, is a success. To discover in images and video.
With this nice video called “The Sounds of Snowboarding” Nike invites us to discover beautiful pictures of mountains along several professional snowboarders. With very successful images taken to highlight the different tricks performed, this creation ,part of ‘Never Not’ series, is to discover in the following video.
The Brand Nike unveils its new advertising campaign entitled Possibilities, focusing on the ability to push the limits and overtaking. The cast is amazing: Serena Williams, LeBron James, Gerard Pique or Bradley Cooper who narrates the video. Another beautiful campaign for the brand to explore in this article.
Directed by Axel Morin & Julien Capelle, this highly successful video shows Alexis Taieb, a.k.a. Tyrsa, compose an illustration for Jordan brand to celebrate the release of Jordan V Grape. Mixing images of typographic design and pictures of basketball, this beautiful video is to discover in the article on a music by Supa!.
Nike presents Air Reinvented, a project proposing for the 25th anniversary of the legendary pair Nike Air Max to various artists, including French director Syrine Boulanouar to represent his vision of Paris through his relation to the sneakers. Creating a very successful content to discover in a video and also a making-of.