The Mill, that we already showed the work before, is a visual effects studio in Chicago, Londres, New York et Los Angeles. In this short video of three minutes they reveal their work for many prestigious clients like the BBC, Hugo Boss, Adidas, Nike, Lexus and Ikea.
Studio specialized in creative technology, Rehabstudio, imagined the sneakers of the future, named ““Shift Sneaker”“, which main materials are composed by miniature LED, micro common threads and high-tech fibres. The technologic attraction would be the power of changing shoes colors according to desires and use, with the help of “packs”, also imagined by the studio.
After his series devoted to the colors of Star Wars characters, Nick Barclay imagined a new series that disturbs the logos of famous brands in a graphic, simplified and abstract style working thanks to the identification of colors. We can find Coca-Cola, Burger King, Google, Nike or also Apple and McDonald’s.
Directed by Alexis Pazoumian and co-produced by 80Agency, Olympiades is a video that depicts young men and women training street sport such as basket ball, dance and running. Little by little, a symbiosis is created between these sporty people and the vast cityscapes. To discover on a Quiet Please‘s song.
FIELD studio is behind this creation. It’s an interactive one and it models portraits of runners wearing Nike Free shoes, into a “Force of Nature”. Animation is possible through Kinect technology and a treadmill. Runner travels in immersion and the animation moves and amplify his feeling as he goes long.
The Air Max is the emblematic shoe of Nike. The ManvsMachine studio, based in London, worked in close collaboration with the brand to create a video recounting the Air Max evolution. Nine models were printed in 3D and all was filmed in the Tinker Hatfield’s design studio, creator of the Air Max.
On the occasion of the last Black Rainbow Magazine issue with Kobe Bryant and basketball in the spotlight, the French photographer Jean-Yves Lemoigne shot a series of photos for the iconic sports brand Nike. Just like his work, the photographer has explored multiple exposures and transcribed the movements in a unique way.