Tag - Nike

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Nike – Force of Nature

FIELD studio is behind this creation. It’s an interactive one and it models portraits of runners wearing Nike Free shoes, into a “Force of Nature”. Animation is possible through Kinect technology and a treadmill. Runner travels in immersion and the animation moves and amplify his feeling as he goes long.

Air Max Day in Metro Station

To celebrate the Air Max Day 2015 on March 26, Nike decided to settle in the Parisian Metro. the ghost station, located between Republic and Strasbourg-Saint-Denis on line 9 to Pont de Sèvres, hosts a stunning light installation consists of red and blue giant bubbles, and a sparkling logo.

Nike and Sacai Capsule Collection

The iconic sports brand Nike collaborated with the Japanese fashion studio Sacai to launch a capsule collection designed especially for women athletic performance. The founder of Sacai, Chitose Abe, used Nike archives to create the eight pieces to which he has incorporated more feminine shapes like pleats or lace.

The Mill Showreel 2015

The Mill, whose we already have talked about many times, is a production company of videos and motion design based in Chicago, Los Angeles, New York and Londres. On a music by Hatt & Mosely – “The Arsonist”, they have revealed all that they’ve achieved through this showreel : for clients such as Festival de Cannes, Guinness, Cadillac, OFFF, Nike, MTV and also the BBC.

Nike Sneakers in Motion

In a series with 24 iconic sneakers of Nike, photographer Joost van Brug (also known as Reluct) has captured different models in perpetual movement thanks to the long exposure technique. On the baseline : “Sport shoes are designed to look fast, so why not picture them like that as well?”, the movement creates a colors’ palette defining each sneaker. Find out more in the gallery.

Flowers Growing In Nike Sneakers

By playing smartly with Nike’s baseline, French artist Mr Plant gives us the series “Just Grow It !” : a collection of sneakers customized by flowers and plants of all kinds such as daisies, bonsaïs, bark, orchids, tree trunks and dandelions. A beautiful work bringing more relief to the swoosh.