Luvs is a crafts initiative led by an artist based in Sao Paulo. She recovers tubes from old bicycle wheels, cleans them, sanding them and then transforms them to give them a second life. Inner tube rubber is a flexible material that is actually suitable for countless uses that go far beyond the simple manufacture of tires. For example, it cuts them to make rings, using the elasticity of the material to allow a shape to remain modulable, so that the ring can be worn in different ways. Rubber strips are also used to make fabric bag handles and decorative ornamental sewn patterns. Her products are hand-stitched, which makes each one unique. Her work is to be found on Instagram.