In honor of the FIFA World Cup 2018, UK creative agency Lovegunn designed a series of typographic posters featuring the 32 participating teams competing this summer in Russia.
Inspired by the Soviet and communist propaganda posters, each print features bold geometric shapes and the blocky lettering of Soviet typefaces. The studio is releasing one poster every day of the World Cup on their Instagram and website. “We wanted to do something new which would reflect both our studio and the passion that the World Cup evokes,” the studio explains. “We want fans to engage with the posters and use them to represent their country.”