Mike Stefanini is a French illustrator and graphic designer, contrary to what his name could lead us to think. With his project Atomike Studio, he created a series of illustrations that question our consumers habits. Logos are indeed drawn on products which are totally different from the real one. A Coca-Cola can therefore sees its paint ornamented with a Nike logo, a toothpaste tube is decorated with an adidas sign, and so on with Pepsi, Heinz, Starbucks or McDonald’s. A original way to convey the therapeutic aspect of Netflix or the addictive one of some fast-food restaurants?
