For its new campaign #LiveThere, Airbnb imagined prints that make us want to go on holidays. To highlight the fact that the first reason people chose Airbnb is because they want to live like locales, they framed holidays moments in frames of booking we can see on their website. The spots propose a confrontation between mass-tourism and locale experience proposed by Airbnb. More than just a simple visit, it’s a piece of life that is revealed, even for one night.