Day & Night is a graphic project masterfully imagined by the Armenian artists Stepan Azaryan, Lilit Arshakyan and Anahit Margaryan from Backbone Branding. The several products of the range (beer, water, whisky, chocolate) are all wrapped in a superb packaging that mixes wildlife and constellations. The black and white rendering therefore represents wild animals whose body is only complete when the stars are connected by a line. An incredibly inventive idea for a young and refreshing brand.
