Known for their amazing typographic projects, studio Snask was commissioned by ad agency Latinworks in order to make a social medias campaign for the retail chain Target, and a US-hispanic target. The campaign is based on the representation of Spanish words that are so marked by the hispanic culture that they become impossible to translate in English. Their mission was to imagine thematic typographies to reveal the meaning of each word, through pictures, food and strop motion videos.

Photography: Axel Engström, Carl Dahlqvist and Erik Nordlund.