Under the direction of Michelle Liuzzo, creative agency Miami Ad School thought the following campaign for the pen brand Bic. Honest and sentimental, this series of posters highlights the lack of humanity there is in text messages and our modern communication means. This campaign wants to show that it’s better to hand-write with a pen to express yourself, than sending simple words via SMS. Behind the “Hey” and “Miss You”, are hidden sometimes more complex and personal feelings.
