The graphic designer and illustrator Geoff McFetridge, based in Los Angeles, made these pretty, colored and abstract illustrations. Halfway between logotype and surrealism, he explains that his inspiration comes from drawings of stock cars which his father sketched, of sponsors stickers, and the world of skateboarding which inspires him a lot. A child of the 70s who grew up in the 80s, in a time when marketing was really good, and popular culture was really visual, as he said. The artist collaborated with clients like Nike, The New York Times, or Spike Jonze for the movie Her. A talent in the rough.