For its new advertising video campaign, Petit Bateau wanted to highlight the kinds imagination. Through exclusive visual contents, we can discover humorous machines : a boxe glove which smooths a blue tank top, a writing machine printing the stripes of the iconic striped jersey, or a dog who conduct the test of the waterproofness of a raincoat made on a teddy bear.

The spot was directed by Patrick Daughters, who also made music video for music groups like Muse and Depeche Mode and the singer Feist.