With the laser-cut technique, Italian designers of Happycentro (who already impressed us with their origami invitation for Louis Vuitton) have carved invitations in relief for the 10k Women Marathon of NIKE which happened on the 21st June in London. They’ve integrated the logo We Run in a strong and subtle minimalist design, by representing the London skyline like a kirigami made of 6 different folded parts. Federico Galvani and agency EXPOSURE London took care of this project.

Video Credits :

Video editing: Anna Rodighiero.
Music: Positive Strings by Leon Felekyan.