For the opening of a new store in Alsace, in Mulhouse, the agency Ubi Bene and IKEA have set a ball pool with the colors of the Swedish brand and in the heart of a place. Seven athletes of the Mulhouse Olympic Natation Club fought during a race in the middle of the balls. For a time of heat, it deserved a bit of aquatic activities. We have to say that, since 2008, the brand creates events and a communication strategy around the opening of each new store adapted to each French city.