For the Christmas campaign, brand LEGO asked Canadian agency Brad to do a series of three posters representing LEGO used as substitutions in the real world and paying tribute to the imaginary worlds of children ; a dog’s nose finds itself replaced by a red brick or a yellow brick will be put like a star on the top of a christmas tree.

Credits :

Agency: Brad.
Vice-President and Creative Director: Carle Coppens.
Copywriter: Maxime Richer.
Art Director: Pascal Gagnon.
Account Services and Agency Production: Stéphanie Beaudin.
Photography: Alain Desjeans.