For the brand Jordan, agency Wieden+Kennedy New York asked Matt Aselton to direct a spot as a tribute to the baseball legend Derek Jeter who will be retired at the end of the 2014 season. Named “Re2pect” after his player number, the video shows celebrities such as Michael Jordan, Spike Lee, Tiger Woods and Jay-Z, tipping their cap for him, before he throws his ball, like a ritual.
